Perfist Blog
SEO
What is Site Speed? How to Optimize Site Speed?
What is Site Speed? Site speed refers to how quickly a web page loads. (Site speed has multiple factors. The most important of these are initial load time and load speed.) This speed directly affects the visitor experience. A slow-loading site can cause users to leave the site and choose other pages. Additionally, search engines […]
Read More
Mid Level SEO
What is Structured Data? Structured Data Types and Benefits
What is Structured Data? Structured data is a coding system used to help search engines better understand the content of a website. Implemented using formats like JSON-LD and Microdata, it enables the presentation of detailed information such as products, events, and business details in a comprehensible way. This is especially advantageous for e-commerce websites, as […]
Read More
Mid Level SEO
What is SEO?
SEO is the optimization made to rank first in targeted keywords. Thanks to these optimizations, it is aimed at search engine bots and users to understand the site more easily. SEO works are divided into four on-site SEO, off-site SEO, technical SEO, and user experience. When these issues are done in a planned manner without […]
Read More
SEO
What is Backlink?
A backlink is a link that a website (a.com) gives to another website (b.com). This link can be given through a word, image or video. In other words, a backlink allows you to go to another site by clicking on a link given to a word, image or video on a site. These links are […]
Read More
SEO
Backlink Obtaining Methods
There are various ways to obtain backlinks to your website or to bring backlinks. While some of these methods are recommended by Google, others are not and can be harmful. What matters here is your strategy. No matter what strategy you follow, don’t compromise on naturalness. Now let’s take a look at 12 different methods […]
Read More
Mid Level SEO
How to Get Backlinks?
Backlink is a link that one website provides to another website. Backlinks should be obtained from target keywords and high-quality pages, as they are believed to be beneficial after on-page SEO is completed. Sometimes, surpassing or catching up with our competitors may not be possible by solely focusing on on-page SEO or off-page SEO. Therefore, […]
Read More
Beginner Level SEO
How Should Content Be Created?
How Should Content (Article) Be Created? When creating content, you should first conduct detailed research on the topic. During this research, you should have sufficient knowledge about the subject and accurately cite your sources. Next, you should write your content in a way that will capture the interest of your readers. For example, you should […]
Read More
Beginner Level SEO
Using Nofollow on Internal Links
Search engine bots that come to the web page click on other links they see on the page and scan those pages as well. In the use of nofollow, the search engine bot does not follow the link and does not care about that page. That’s why internal links should always be marked as dofollow. […]
Read More
Mid Level SEO
What is Hummingbird Algorithm?
Hummingbird is one of the most comprehensive algorithms of its time that Google made for convey better results to users. With this algorithm; the meaning which underlies the query and pages with geniune content that satisfies the user have become important for Google, rather than a key word or a query. In addition to geniune […]
Read More
Beginner Level SEO
What’s in a SERP? Google Search Results You Need To Know
SERP also known as the Search Engine Results Page gives search engine users the best results for their queries. You can access more than one website through the search query page and you may have coincidence features that allow you to directly reach the query results you are looking for. The SERP, which Google constantly […]
Read More
Beginner Level SEO
6 Common Misconceptions About SEO
Google continues to update its algorithms every day. Some metrics and some information are changing with new ones. It is not easy to follow all the updates, so let’s examine the mistakes that we think are right today. Meta Keywords is a Ranking Factor! Meta keywords is a field in which keywords that are invisible […]
Read More
Beginner Level SEO
Using Table Tags for Page Descriptions
Search engines try to make sense of the pages they scan while they crawl and index them in their indexes. While search engines are crawling and indexing the pages, they also pay attention to the HTML codes that make up the page. Features such as the <title> tag to help create a title on the […]
Read More
Mid Level SEO
What is Backlink? How to Get Backlinks? And Methods of Getting Backlinks
A backlink is a link that a site gives to another site. Backlinks should be taken from the target keywords and the quality of the pages, which are thought to be beneficial after on-site SEO is completed. Sometimes it may not be possible to beat or catch our competitors by doing only on-site SEO or […]
Read More
Mid Level SEO
What is E-A-T in SEO? How to Improve Google E-A-T
E-A-T, also known as Google’s Search Quality Evaluator Guidelines and details how should be the content, has a crucial role in content quality and web sites authorization. E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines. The E-A-T criteria (Expertise, Authoritativeness, Trustworthiness) are described […]
Read More
Mid Level SEO
What is Cumulative Layout Shift and How to Optimize It
Cumulative Layout Shift (CLS) is one of the core web vitals metrics. CLS is a metric that measures the shifting of the position of elements, that is their visual stability, as a website continues to download. Elements that may cause order shift; videos, images, forms, buttons, and different types of content. Why Does Cumulative […]
Read More
Mid Level SEO
Google Product Reviews Updates
While shopping on e-commerce sites, we all prefer reliable sellers and products that receive high ratings and good comments, examining the reviews of the products. Reviews of users who have purchased and experienced the product before direct us to purchase that product. Instead of superficial comments on products, product reviews in which details are given […]
Read More
Mid Level SEO
What is Crawl Budget and How to Optimize It?
The method for your website to stand out and be visible to users starts with the crawling of your website by Google bots. While completing this process, Google bots give priority pages that are easy to crawl, speed-optimized, and efficient. When Google bots visit your site, it indexes the pages it crawls. Thus, Google positions […]
Read More
Beginner Level SEO
Improve User Experience by Migrating to WebP
The WebP format, which has been in our lives since 2010, has recently started to make a lot of voice. If we look at the reasons; After the site speed became a ranking factor with Google’s statement in 2018, site speed and site performance entered the ranking of important items of SEO. When it comes […]
Read More
Mid Level SEO
How to build a conversion-focused blog strategy for e-commerce sites?
Targeting conversion as a target KPI for a blog strategy may sound difficult. However, it really isn’t impossible in a long-term blog strategy. We can summarize it in 4 different stages as follows. Step 1: Identify Buyer Personas To create a conversion-focused blogging strategy, you need to have a good understanding of your buyer personas. […]
Read More
Senior Level SEO
What is Google PageSpeed Insights? How to use?
Our blog topic for today is Google PageSpeed Insights, which is used to measure site speed and is undoubtedly trusted by many because it is Google’s own tool. Before we talk about Pagespeed Insights, let’s talk about the importance of site speed in terms of SEO. Why is Site Speed Important? Site speed, which has […]
Read More
Mid Level SEO
Why Google Analytics and Search Console Data Never Match
Why do Google Analytics and Google Search Console data, which are Google’s own tools that measure visitors to websites, show different results? Why Search Console clicks and Google Analytics organic sessions don’t match? There is more than one answer to these questions, we have listed below the reasons why the data of the two tools […]
Read More
Senior Level SEO