Why do Google Analytics and Google Search Console data, which are Google’s own tools that measure visitors to websites, show different results? Why Search Console clicks and Google Analytics organic sessions don’t match?
There is more than one answer to these questions, we have listed below the reasons why the data of the two tools do not match.
Search Console Data January 1 – March 4
Google Analytics Data January 1 – March 4
Not every user from the SERP has visited the page. The user may have clicked on your page with the query he made on Google, but maybe he left the page as he clicked or closed the tab. In this case, the page may not have loaded and the GA code may not have been triggered, but GSC will count it.
In the documents published by Google, the reasons for the inconsistency of the GA and GSC data;
As a result, there may be data differences in the data tools due to the measurement methods, the fact that the Google Analytics and Google Search Console tools do not match does not mean that the data is inaccurate.
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