Backlink Obtaining Methods

There are various ways to obtain backlinks to your website or to bring backlinks. While some of these methods are recommended by Google, others are not and can be harmful. What matters here is your strategy. No matter what strategy you follow, don’t compromise on naturalness. Now let’s take a look at 12 different methods of acquiring backlinks, one by one.

CREATING CONTENT TO ATTRACT LINKS

• It is one of the most recommended link-building tactics by Google. It is one of the most natural ways to acquire links and is a white-hat SEO tactic.
• It aims to acquire links through blog posts or by linking to high-quality promotional articles.
• Once the promotional article is determined, including the title, subheadings, and keywords, it should be written by individuals knowledgeable about the industry, following a clear and well-prepared brief.
• Trendy keywords should be selected to attract visitors to the content. (You can analyze your target keywords using Google Keyword Planner and Google Trends.)
• To attract more readers to the article, it can be promoted through advertising on social media platforms, targeting individuals who are likely to be interested in the article. If they like the article, they may go beyond reading it and even provide a link to it.
• To acquire links, the article should be promoted and shared almost everywhere (in
  WordPress groups, statuses, stories, social media platforms, and LinkedIn). “The best marketing is viral marketing.”
• We can obtain links on forums, blogs, and dictionaries under a different persona. However, doing this excessively will not go unnoticed by Google. Links should be acquired from quality websites at regular intervals.
• Identifying individuals who can provide links to our content and sending them link requests via email.
• To drive traffic to our own article, we can leave comments below articles that receive more traffic than ours. (A link can be left with a comment such as “I read related content on this topic, and it was very useful.”)

BUYING LINKS FOR A FEE

• Purchasing a link involves content containing a link + a fee + the website where the content will be published.
• The content to be published for a fee must be of high quality.
• The content can be comprehensive or focus on a specific topic, depending on our preference.
• The content should convey accurate information to the reader in a concise and explanatory manner.
• If the content is not too comprehensive, a length of 400 to 500 words is sufficient, although the length is not a crucial criterion.
• The content must be original! It should never be copied.
• We can enrich the content by using images. The readability of the content should be enhanced by using short paragraphs.
• Attention should be paid to anchor texts in the content. The same type of links should not be obtained continuously.
• According to Google, if paid backlinks are acquired, a “nofollow” link must be added.
• However, in this case, no power will be transferred.
• If there are too many dofollow links on our page acquired through payment, Google will quickly notice that they have been purchased.
• When purchasing sponsored articles, if we need to include multiple links, a maximum of 3 links should be added. However, it is recommended to provide 1 or 2 links. Typically, one link should be placed in the most crucial part of the article. Sellers who offer link placement usually prefer not to provide more than 2 links.
• Promotional articles can also be informative blog posts.
• When making backlink acquisition plans, the number of backlinks obtained by competitors should be examined, and backlinks should be acquired without exaggeration. To maintain a natural appearance, backlinks should be obtained from both high-quality and lower-quality websites.
• Backlink acquisition plans should be well-planned and distributed across months.
• When selecting the site to publish the content, relevance is crucial. If we choose a news site, the article should be shared under the relevant category.
• We can assess the quality of the site based on its traffic and the content it shares.
• The decision to acquire a link from a site can be based on its appealing design and user-friendliness.
• A site that publishes too many articles may not provide the desired level of quality and contribution to our site.
• When writing sponsored articles, it is important to make them as natural as possible.
• Unnatural articles may trigger Google’s Penguin algorithm.

GUEST BLOGGING / GUEST WRITING

• Guest blogging refers to writing content on high-authority or high-traffic websites to obtain links back to our own page.
• It is completely free. We can acquire links through guest blogging on platforms like Medium and websites with dedicated blog sections.
• This article can be shared on social media accounts to make it go viral and receive more engagement. However, this depends on the quality of the article as well.
• Since it is similar to buying links, the same risks apply here too.

PRODUCT/SERVICE REVIEWS IN EXCHANGE FOR LINKS

• It is a tactic that goes against Google guidelines.
• Generally, influencers and authoritative individuals or pages related to the topic and product utilize this tactic, such as Shiftdelete.net.
• The same principles that apply to other link-building rules also apply here. Before obtaining links, a thorough analysis of websites and competitors should be conducted to select the highest quality ones.
• Almost all review videos fall under this category.

LINK BUILDING WITH INFOGRAPHICS

• Links can be obtained by using infographics.
• Infographics are visually appealing and enhance readability.
• By incorporating infographics into a blog post, you can attract users’ attention and create authoritative content, which may lead others to link to your website.
• Infographics can also be published on social media platforms and widely-used apps.

BRAND MENTION LINK BUILDING

• Brand mention refers to instances where our brand name is mentioned outside of our website.
• To find articles where our brand is mentioned but no link is provided, tools like Google Alerts and other similar tools can be used. Then, we can send request emails asking for a link to our website or specific content.
• When communicating via email, it is crucial to pay attention to grammar, be polite, and be persuasive.
• To discover brand mentions, you can perform a Google search using the syntax “brand name -site:domain.com” (excluding your own website, it brings up other websites where your brand is mentioned). *Exclude -facebook.com and -twitter.com next to your own website.
• Tools like Ahrefs Alerts (similar to Google Alerts) and Ahrefs Content Explorer can also be utilized.

BUILDING LINKS THROUGH EVENT ORGANIZATION

• Companies can gain backlinks by organizing large-scale industry events. For example, they can participate in product launches. By capturing natural citations that arise from the event’s popularity, they can request backlinks.
• You can acquire backlinks by sponsoring events organized by universities or other institutions.

LINK BUILDING THROUGH ONLINE TOOLS

• By capturing citations generated from any tools you create, you can convert them into
  backlinks.

LINK BUILDING WITH STORES / BRANCHES

• To implement this tactic, you should have multiple stores or branches.
• You can obtain links from specialized mall websites or business directories.
• When registering in business directories, make sure to register in high-authority directories.
• Registering in low-authority mall pages or business directories can do more harm than good.
• When registering in business directories, fill out all the information accurately and with the utmost attention. Avoid filling out forms carelessly or leaving them blank.

PARTNERS AND SOLUTION PROVIDERS

• It is the process of identifying suppliers or individuals and organizations from whom services are procured and requesting backlinks from their websites.
• Conversely, it is a tactic that can be used for organizations or individuals to whom we provide services.
• Pages under the names of our references, business partners, partners, and solution partners can be used for this purpose.

BUILDING BACKLINKS THROUGH SOCIAL MEDIA SITES

• Firstly, profiles should be created on behalf of the company or individual on social media accounts.
• The leading social media sites are Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
• By organically growing our social media accounts and sharing our articles and services there, we can drive traffic to our website.

RECLAIMING POWER FROM BROKEN BACKLINKS

• Broken backlinks are formed from pages that lead to 404 errors due to incorrect link entries or other reasons.
• Broken backlinks occur when closed pages are not redirected with a 301 redirect.
  The Ahrefs tool can be used to find broken backlinks. Ahrefs → Site Explorer → Backlinks → Broken Backlinks.
• If the pages have been closed by us, they should be redirected to the most relevant page with a 301 redirect.
• To see the content of the broken links we found or what the page was about, we can use web.archive.org.
• It is a completely white-hat SEO tactic.
• It is a time-consuming SEO tactic and should be approached in a systematic and planned manner.