23.05.2022
While shopping on e-commerce sites, we all prefer reliable sellers and products that receive high ratings and good comments, examining the reviews of the products.
Reviews of users who have purchased and experienced the product before direct us to purchase that product. Instead of superficial comments on products, product reviews in which details are given draw our attention more. We can even spot fake reviews.
While product reviews are references to users, they share data with search engines and evaluate products.
Google is constantly making adjustments and improvements so that users can reach the results they want to achieve in the most accurate way. One of the issues Google is working on is to helping online shoppers find the right products they are looking for.
Google has recently started posting more updates on user reviews for products. While Google said that user comments did not directly affect page rankings in the first updates published by Google, Google explained that product comments could affect the rankings in the following updates. Of course, this is only one of the factors that affect the ranking.
Updates published by Google on product reviews are initially valid for English and are later applied to other languages based on positive feedback.
Google states that detailed product comments are more efficient than summarized and basic product comments. In fact, shares some of its considerations about these noteworthy comments.
Google has pointed out that at first this update is recognized by English comments only.
Google, which did not make a statement about whether product reviews will affect the rankings on the SERP in the previous update, announced that with this update, product reviews can change the rankings.
According to the feedback of the update released on April 8, 2021, users stated that they trust the product reviews and that the products are actually used. On top of that, Google released 2 new applications with the update it published on December 1, 2021;
Source:
https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site?hl=en
After the positive effects on English language users, with this update, Google plans to offer comment support in more languages.
It says that the updates made for product reviews in the last update released to apply to all review content (ranking lists, comparison comments).
A review claiming that a product is the best among its equivalents must support this claim. Google pays attention to the difference of the product from its counterparts in the comments.
If more than one product is suggested as listed, a detailed explanation for these products is one of the points that Google cares about in the comments.
comments.
Source:
https://developers.google.com/search/docs/advanced/ecommerce/write-high-quality-product-reviews
In short, the main issue that Google focuses on with each update is; In the product comments made, it pays attention to an expert’s opinion and an experience on the product in order to provide correct guidance to the users.
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