Performance Marketing Blog

04.10.2024

New Trend in Digital Marketing: UGC (User Generated Content)

In the digital marketing world, user-generated content (UGC) is becoming increasingly important. UGC includes videos where users share their own experiences, opinions, and creativity in promoting brands and products. So, why are UGC videos so significant in digital marketing strategies? 1. Trustworthiness and Authenticity User-generated content creates a more trustworthy perception for consumers compared to […]

28.04.2023

Learning in Advertising

What are the Learning Stages? In the Facebook advertising system, as in other advertising platforms, there is machine learning. With machine learning, the optimization of the ads provided is more accurately ensured. After the ads are published, factors that change the efficiency of the ad, such as target audience, ad space, and broadcast time, […]

28.04.2023

Programmatic Advertising

By the end of 2021, it is predicted that 88% of all digital display advertising marketing in the United States will be done through programmatic advertising. So, what is programmatic advertising? What is Programmatic Advertising? Programmatic advertising, unlike traditional digital advertising methods, is the use of automated technology to buy ads. Programmatic advertising uses data […]

28.04.2023

A to Z of Call to Action

Do you want to increase the engagement or conversions of the products or services you offer? This article is perfect for you. In just 3-5 minutes of reading, you’ll be able to increase the likelihood of potential users or customers taking action by using the right Call to Action (CTA) phrases. In this article, we […]

26.09.2022

A Closer Look at Meta’s New “Advantage+ Shopping Campaigns”

In the ever-changing world of digital marketing, it may be challenging to stay on top of new developments. In this article, we’ll explain “Advantage+ Shopping Campaigns”, one of the most recent developments in Meta, to help you comprehend it better. Advantage+ : Advantage+ is a set of services created by Meta that simplify the work of […]

23.09.2022

Creating Custom Labels via Merchant Center

For Google Ads Shopping Campaigns or Performance Max campaigns filtering products and using your most wanted products are essential prospects. By classifying Shopping Ads, you can filter your Merchant Center feed’s products by their specific qualifications, seasonality, and price range. The main question is how to do so. Let’s dig in together! The first step is […]

01.09.2022

Create Product Display Tag with Google Tag Manager for Sites Without Category/Product Filter in URL Structure

For sites without category or product filters in this article; 1- We will get the CSS information of a value that is unique on the product page (not found on other pages except product pages). 2- With this CSS value, we will create an element visibility trigger via GTM. 3- Finally, we will trigger the […]

12.08.2022

Google Ads Bidding Strategies Explained Step by Step

Google bidding strategies are a number of Google pricing techniques created to increase brand awareness, likeability, and attention for your business. Numerous things need to be taken into account when choosing a Google bid strategy. These may include things like your target market, demographics, the vision and objective of your business, as well as the […]

28.04.2022

Google Sheet Integration of Facebook Form Ads with Integromat

It is very important for brands and sales consultants to dynamically follow up and segment the forms obtained from Facebook Form campaigns created with Business Manager. When no integration is used, these forms are tracked through the Business Suite, especially in campaigns that work well and have a high form volume, it is difficult for […]

12.04.2022

Google Ads Enhanced Conversions

What is Google Enhanced Conversion? Briefly; It is the step that allows Google to collect user data as a 1st party in accordance with GDPR, with the rapidly increasing user privacy in the world and the use of 3rd party cookies to be minimized, and enables us to measure conversion tracking and user behaviors more […]

03.04.2022

Google Ads – Search Terms and Keyword Planner

Many procedures must be controlled and followed to ensure successful budget management in Google Ads. One of these is the periodic checking of search terms. Performing this control periodically and following the necessary procedures allows to take early action against inefficient traffic to the managed campaign and spend the allocated budget on efficient traffic, depending […]

20.03.2022

Facebook Stores

Facebook stores are virtual showcases created on your Facebook and Instagram page. With these showcases, customers and visitors can review, share and buy your products. They can do this without ever leaving the social media platform. Creating a Facebook store is pretty easy. You can create your Facebook store by following the steps below: Go […]

12.03.2022

Facebook Custom Conversion – Ad Optimization

Leads – Example Scenario Let’s say you want to measure two or more conversions that are important to you on a website. For example, Get Offer button, Whatsapp clicks, phone clicks and notify when available button clicks. Lets say that, you included these conversions in the Contact event and created your conversion campaign. If you […]