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What are the Learning Stages? Â In the Facebook advertising system, as in other advertising platforms, there is machine learning. With machine learning, the optimization of the ads provided is more accurately ensured. After the ads are published, factors that change the efficiency of the ad, such as target audience, ad space, and broadcast time, […]
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Beginner Level Performance Marketing
By the end of 2021, it is predicted that 88% of all digital display advertising marketing in the United States will be done through programmatic advertising. So, what is programmatic advertising? What is Programmatic Advertising? Programmatic advertising, unlike traditional digital advertising methods, is the use of automated technology to buy ads. Programmatic advertising uses data […]
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Beginner Level Performance Marketing
Do you want to increase the engagement or conversions of the products or services you offer? This article is perfect for you. In just 3-5 minutes of reading, you’ll be able to increase the likelihood of potential users or customers taking action by using the right Call to Action (CTA) phrases. In this article, we […]
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Beginner Level Performance Marketing
In the ever-changing world of digital marketing, it may be challenging to stay on top of new developments. In this article, we’ll explain “Advantage+ Shopping Campaigns”, one of the most recent developments in Meta, to help you comprehend it better. Advantage+ : Advantage+ is a set of services created by Meta that simplify the work of […]
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Beginner Level Performance Marketing
For Google Ads Shopping Campaigns or Performance Max campaigns filtering products and using your most wanted products are essential prospects. By classifying Shopping Ads, you can filter your Merchant Center feed’s products by their specific qualifications, seasonality, and price range.  The main question is how to do so. Let’s dig in together! The first step is […]
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Senior Level Performance Marketing
For sites without category or product filters in this article; 1- We will get the CSS information of a value that is unique on the product page (not found on other pages except product pages). 2- With this CSS value, we will create an element visibility trigger via GTM. 3- Finally, we will trigger the […]
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Senior Level Performance Marketing
Google bidding strategies are a number of Google pricing techniques created to increase brand awareness, likeability, and attention for your business. Numerous things need to be taken into account when choosing a Google bid strategy. These may include things like your target market, demographics, the vision and objective of your business, as well as the […]
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Beginner Level Performance Marketing
It is very important for brands and sales consultants to dynamically follow up and segment the forms obtained from Facebook Form campaigns created with Business Manager. When no integration is used, these forms are tracked through the Business Suite, especially in campaigns that work well and have a high form volume, it is difficult for […]
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Mid Level Performance Marketing
What is Google Enhanced Conversion? Briefly; It is the step that allows Google to collect user data as a 1st party in accordance with GDPR, with the rapidly increasing user privacy in the world and the use of 3rd party cookies to be minimized, and enables us to measure conversion tracking and user behaviors more […]
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Mid Level Performance Marketing
Many procedures must be controlled and followed to ensure successful budget management in Google Ads. One of these is the periodic checking of search terms. Performing this control periodically and following the necessary procedures allows to take early action against inefficient traffic to the managed campaign and spend the allocated budget on efficient traffic, depending […]
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Beginner Level Performance Marketing
Facebook stores are virtual showcases created on your Facebook and Instagram page. With these showcases, customers and visitors can review, share and buy your products. They can do this without ever leaving the social media platform. Creating a Facebook store is pretty easy. You can create your Facebook store by following the steps below: Go […]
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Beginner Level Performance Marketing
Leads – Example Scenario Let’s say you want to measure two or more conversions that are important to you on a website. For example, Get Offer button, Whatsapp clicks, phone clicks and notify when available button clicks. Lets say that, you included these conversions in the Contact event and created your conversion campaign. If you […]
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Senior Level Performance Marketing