Google Analytics provides critical information for your website. You can take advantage of the e-commerce content management system by placing the Google Analytics tracking code on your website or through the Google Analytics application. In this way, you can make your marketing power more suitable for your target audience with the data you get. You can reach and compare them. But the default integrations only tell you the basics. However, you need expert teams for more efficient use of web/app analytics. As Perfist, we analyze click events, on-page performance metrics, demographic information of users, payment funnels metrics for you, which allow you to better understand your users and their journeys.