Mühle

Mühle is a well-established company that produces shaving and men’s care products, founded in 1945 in Stützengrün, East Germany. All their products are manufactured using traditional handcrafts only from high-quality materials. Mühle is one of the world’s largest manufacturers of male care products.

3 Important Elements in E-commerce: The Power of Video Ads – Product Quality – The Right Price

From the moment we started working with Mühle, our first directive was to use more videos in advertisements. With the videos, we had the opportunity to show the product better, as well as the reference, box openings, etc. We used video types.

Users started to make more purchases and order over and over again, with the quality of the videos and the product in the advertisement. The return to purchase process of users who came with both price and product quality and the right advertising content increased rapidly.

Revenue+56%

Average Cost+51%

Conversion Rate+36%

Our Customers’ Comments

Can you describe your brand with a few words?

Mühle is a German brand that offers care products in the premium segment for men, which has become a lifestyle statement alongside the world-renowned performance of its products.

What was the goal before Perfist?

Every brand from the advertising agency expects to bring its products to the right audience which is a very standard expectation. Our expectation before Perfist was that.

What benefits did Perfist bring to the brand?

Before Perfist, we worked with many advertising agencies, and they all made similar promises to us with different expressions. Over time, we saw that we lost lots of money as a result of standard advertisements, unfollowed and unconsidered actions. Moreover, they wanted a commitment to work with us for a certain period through the accounts they had established, they were only thinking of the fixed bill they would issue monthly. When we were asked why the budget could not be optimized and why it did not return to sales, we were getting very clichés such as the products are niche and the products are expensive, and the advertising budgets spent were not insignificant numbers. The budget is running out, but they notice when we say it, the data is not getting it right, but we only cared about it. It was very demoralizing to see people working under the fancy promises of agencies spending our hard-earned budgets without any empathy and thoughtlessly under standard procedures.

When we asked detailed questions, we saw that they did not have a good grasp of the subject, and only steps were taken at a basic level. Our communication with Perfist started very friendly, we had a team trying to understand us from the very first day. We began to work with Perfist as a result of agreeing on the idea that every product is salable, believing in us, and showing interest when you do your editing right. What you see on each agency’s website is “Our conversion rates have been X-folded.” In a short time, we reached the reality of the imaginary sentences for us. They have created an area that is valid for us, independent of the environment and country conditions.

The conversion rate of our adds has increased from X2 to X12. During our intense campaign periods, we were able to exceed. The important thing about Perfist and the point that everyone should evaluate about the agencies is how much responsibility they spend on a company’s budget. It is very important to be able to entrust your labor to someone financially and to know that they will spend it by empathizing with you.

While questioning the agency you will choose at the point of accumulation of the team, you should also question it in terms of its values. We sincerely believe that the work culture and honesty of the founder are reflected in the whole team in every team. With Perfist, we are on the same line in terms of values, as well as the fact that the team is really well-rounded in digital. Our working process is very transparent and proceeds in a relationship of mutual trust.

It is enough to work with a few agencies to understand how rare this is in Turkey. Their clear and concise feedback on what they can do as well as what they cannot or cannot do has protected us from many unnecessary adventures so far. We move forward by undertaking the lessons we have learned from all kinds of success and failure together. Perfist’s approach has never been commercial towards us. Bringing the brands they deal with to certain points is their primary goal. As our earnings increase, we do not experience the processes that require revision to the contract. Their honest approach is more than a few numbers for us.

Another important issue in the process is, of course, communication. So far, we have not once seen a weary attitude from the beloved Perfist Performance Team, who has been taking care of our accounts. No matter how much we wrote during the week, they always approached us with sincerity, courtesy, and interest whenever they were available. Even though we did not hesitate to spontaneously share even the issues that came to our minds, they never turned us down. Even though we try to approach the team’s work with respect and maintain a decent amount of communication, we may think that we disturb them too much during busy periods. However, the team is very curious and interested in every feedback they receive from us, they listen, try to understand, and take action with their touches. This, too, leads to progress, a point that we of course attach great importance to.

The perfist team is consist of experienced and professional people. Actually, we have witnessed the founder’s delicacy about the team’s qualifications in person. We are aware of the advertisements and activities that are set up are really advanced. Studies are carried out meticulously, reports are sent regularly and the whole process is very transparent. Our budget is being managed from our accounts which makes it easier for us to follow the screens instantly. We are aware of the fact that they are constantly following, the notifications and warnings they give us.

We have experienced not evaluating an agency by conversion rate thanks to Perfist.

Büşra Odekov – Brand Owner