Vetraco Group was established as an outsource call center service in Mönchengladback.
The Power of Broad Targeting and Algorithm
Before starting working with Perfist, Vetraco Group was associated with a different agency. As Perfist, as soon as we took over the accounts, we transferred the Google, Facebook, and Tik-tok ad accounts and examined the campaign structures. Vetraco Group’s main problem was that the incoming potential forms were being poor quality. . After reviewing the ad accounts, we made changes to the form structure and targeting to reduce form costs and reach relevant people.
Before starting to work with Perfist, it was mainly based on Google ads. We reversed this structure and in our strategy, we wanted to gather the cities with branches under a single campaign and test Facebook and Google algorithms. For now, we have drastically reduced both the form costs and the irrelevant form rate.