What is Performance Marketing and how does it work?

Performance Marketing is a marketing model where marketing activities are carried out based on performance, aiming to achieve measurable results. In this model, businesses make payments based on the outcomes derived from specific user actions such as sales, registrations, clicks, and so on. For example, in an affiliate program, affiliates receive commissions based on the sales or traffic they generate.

Which channels can be used for Performance Marketing?

Various channels can be utilized for Performance Marketing. These include affiliate marketing, influencer marketing, email marketing, paid advertising, and remarketing, among other digital marketing channels. The selection of channels should be based on a strategy that allows the business to reach its target audience effectively, increase conversion rates, and achieve budget efficiency.

How can Performance Marketing be applied successfully?

There are several important factors to successfully implement Performance Marketing. Firstly, you need to identify your target audience and create a marketing strategy that aligns with their interests and needs. Additionally, you should continuously optimize your campaigns and track results using data analysis and tracking tools. It's important to carefully select and regularly evaluate the performance of your partners for collaborations. Lastly, you should provide value to consumers and build trust by adhering to principles of honesty and transparency.

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Performance Marketing

In the first step of performance marketing, we familiarize ourselves with our brands' products and services, and analyze the sector they operate in. With competitor analysis, market analysis, and sectoral analysis, we create advertising strategies that align with our brands' targets. We design our strategies on platforms that best suit our customers' needs, within the set budget and targets, and progress towards the targets with regular optimizations.

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We Increase the Efficiency of Your Digital Ads!

We execute our operations to grow our domestic and global brands based on detailed strategies and measurable plans. During the account setup stages on the designated platforms, we meticulously determine and analyze the target audience, and perform campaign optimizations according to the targets. We keep our customers updated with weekly/monthly reports. We share short and long-term decisions, which are prepared in accordance with customized performance analyses of our brands, with our customers and continue our work on agreed points. With our Web Analytics team within our structure, we collaborate in the reporting and segmentation phase, and make sustainable data-based decisions and create strategies.

Our Values

We Work Towards Goals

Analysis

By analyzing the market and competitors, we determine the suitable strategies for our brand's needs.

Strategy

By analyzing the market and competitors, we determine the suitable strategies for our brand's needs.

Reporting

By analyzing the market and competitors, we determine the suitable strategies for our brand's needs.

Success Stories

Workindo

It is a platform where you can manage material purchase and sale, team building, job acquisition, and recruitment processes from one place by bringing together construction companies and construction workers. In short, Workindo can be called the meeting point of the construction industry.

Tarım Garaj

Tarım Garaj, headquartered in Konya, is one of Turkey's largest suppliers of Agriculture and Livestock materials. Tarım Garaj, which supplies products not only to Konya but to all of Turkey via e-commerce, continues its successful business life with its wide product range and strong customer relations.

Mühle

Mühle is a well-established company that produces shaving and men's care products, founded in 1945 in Stützengrün, East Germany. All their products are manufactured using traditional handcrafts only from high-quality materials. Mühle is one of the world's largest manufacturers of male care products.

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Frequently asked questions

We Solve the Problems With Our Expert Team

What is Performance Marketing?

Performance Marketing is a marketing method that encompasses all conversion-focused advertising activities on digital advertising channels. It provides more detailed targeting and measurement options compared to traditional advertising formats, making it one of the best ways to show the right ad to the right user at the right time.

Why Should I Invest in Performance Marketing?

With the digitization of information, online elements have become increasingly important in our daily lives. We use digital platforms much more for information acquisition, shopping, and various services. To be visible, noticeable, and preferred in these areas, it is necessary to increase digital performance. Performance marketing provides strength in the digital world with its measurable nature, results-oriented approach, and low risk.

When Will I See Results?

Obtaining conversions from Performance Marketing activities varies depending on the sector, target audience, and definition of conversion. It is not correct to define the marketing processes of brands with different goals in different business areas based on a single time frame. At this point, the continuity of the results is more valuable than how early they are achieved. We try to achieve the most optimal results in the most sustainable structure with the brands we work with to grow together.

How Can I Know If the Ads are Effective?

One of the most important elements that differentiate Performance Marketing activities from traditional marketing activities is the detailed measurement capabilities it provides. We inform the brands we work with by presenting weekly, monthly, and yearly reports on the advertising process. With these measurements, we involve our brands in the process and create a healthier action area by centralizing the data during the optimization phase.

Performance Marketing or SEO?

Performance Marketing and SEO can be thought of as two halves of an apple. To achieve your brand's goals, it is ideal to be able to appear strongly in both paid advertising and organic search results online. Performance marketing and SEO activities that support each other also increase the overall efficiency of digital marketing. Therefore, instead of choosing between these two concepts, it is a better choice to focus on working together to increase the total efficiency.

Customer Feedback

Those Who Empower

Duygu Dülger

Workindo Marketing Manager

After associating with Perfist, our conversion cost has decreased by approximately 20%, and the conversion rate increased by around 30%. We had positive results from the new techniques and campaign types we tested.

Büşra Odekov

Brand Owner

The perfist team is consist of experienced and professional people. Actually, we have witnessed the founder’s delicacy about the team’s qualifications in person. We are aware of the advertisements and activities that are set up are really advanced.