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19.07.2023

Tracking Conversions in iFrames with Google Tag Manager

iFrame, first of all, needs to be clarified for this question. iFrame is an HTML tag that allows us to embed and display a different web page within another web page. By using the iFrame element, we can seamlessly integrate another website into our own website or display a specific page from a different website […]

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Senior Level Web/App Analytics
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22.05.2023

Backlink Obtaining Methods

There are various ways to obtain backlinks to your website or to bring backlinks. While some of these methods are recommended by Google, others are not and can be harmful. What matters here is your strategy. No matter what strategy you follow, don’t compromise on naturalness. Now let’s take a look at 12 different methods […]

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Mid Level SEO
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22.05.2023

How to Get Backlinks?

Backlink is a link that one website provides to another website. Backlinks should be obtained from target keywords and high-quality pages, as they are believed to be beneficial after on-page SEO is completed. Sometimes, surpassing or catching up with our competitors may not be possible by solely focusing on on-page SEO or off-page SEO. Therefore, […]

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Beginner Level SEO
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28.04.2023

Learning in Advertising

What are the Learning Stages?   In the Facebook advertising system, as in other advertising platforms, there is machine learning. With machine learning, the optimization of the ads provided is more accurately ensured. After the ads are published, factors that change the efficiency of the ad, such as target audience, ad space, and broadcast time, […]

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Beginner Level Performance Marketing
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28.04.2023

Programmatic Advertising

By the end of 2021, it is predicted that 88% of all digital display advertising marketing in the United States will be done through programmatic advertising. So, what is programmatic advertising?  What is Programmatic Advertising?  Programmatic advertising, unlike traditional digital advertising methods, is the use of automated technology to buy ads. Programmatic advertising uses data […]

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Beginner Level Performance Marketing
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28.04.2023

A to Z of Call to Action

Do you want to increase the engagement or conversions of the products or services you offer? This article is perfect for you. In just 3-5 minutes of reading, you’ll be able to increase the likelihood of potential users or customers taking action by using the right Call to Action (CTA) phrases.  In this article, we […]

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Beginner Level Performance Marketing