What is Site Speed? How to Optimize Site Speed?
What is Site Speed? Site speed refers to how quickly a web page loads. (Site speed has multiple factors. The most important of these are initial load time and load speed.) This speed directly affects the visitor experience. A slow-loading site can cause users to leave the site and choose other pages. Additionally, search engines […]
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Mid Level SEO
What is Structured Data? Structured Data Types and Benefits
What is Structured Data? Structured data is a coding system used to help search engines better understand the content of a website. Implemented using formats like JSON-LD and Microdata, it enables the presentation of detailed information such as products, events, and business details in a comprehensible way. This is especially advantageous for e-commerce websites, as […]
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Mid Level SEO
New Trend in Digital Marketing: UGC (User Generated Content)
In the digital marketing world, user-generated content (UGC) is becoming increasingly important. UGC includes videos where users share their own experiences, opinions, and creativity in promoting brands and products. So, why are UGC videos so significant in digital marketing strategies? 1. Trustworthiness and Authenticity User-generated content creates a more trustworthy perception for consumers compared to […]
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Performance Marketing
Fix the “Unassigned” Traffic Issue in Google Analytics 4
With the transition from Universal Analytics to Google Analytics 4, there may be some issues you need to resolve. One of these issues is “unassigned” traffic. Dimensions appearing as “unassigned” / (not set) in reports negatively impact your ability to analyze and optimize. We will discuss the causes of “unassigned” traffic in your GA4 reports […]
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Beginner Level Web/App Analytics
Transferring Facebook Ads Directly to Looker Studio with BigQuery
Earlier this year, Google Cloud announced that BigQuery data warehouse supports automatic data transfer from Facebook Ads. In its preview stage, this feature offers an alternative way to enhance analysis and insights by allowing the scheduling of data loading tasks. With this integration, the need for third-party tools or manual code execution is eliminated. This […]
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Mid Level Web/App Analytics
App Tracking for Android with Firebase
By combining the app and web data in Google Analytics 4, app analysis has become more easily trackable. Firebase Analytics allows you to easily track your iOS or Android app with GA4. With numerous different tools available for mobile app tracking, being able to see both web and app data within the same property is […]
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Mid Level Web/App Analytics