New Trend in Digital Marketing: UGC (User Generated Content)
In the digital marketing world, user-generated content (UGC) is becoming increasingly important. UGC includes videos where users share their own experiences, opinions, and creativity in promoting brands and products. So, why are UGC videos so significant in digital marketing strategies? 1. Trustworthiness and Authenticity User-generated content creates a more trustworthy perception for consumers compared to […]
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Performance Marketing
Fix the “Unassigned” Traffic Issue in Google Analytics 4
With the transition from Universal Analytics to Google Analytics 4, there may be some issues you need to resolve. One of these issues is “unassigned” traffic. Dimensions appearing as “unassigned” / (not set) in reports negatively impact your ability to analyze and optimize. We will discuss the causes of “unassigned” traffic in your GA4 reports […]
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Beginner Level Web/App Analytics
Transferring Facebook Ads Directly to Looker Studio with BigQuery
Earlier this year, Google Cloud announced that BigQuery data warehouse supports automatic data transfer from Facebook Ads. In its preview stage, this feature offers an alternative way to enhance analysis and insights by allowing the scheduling of data loading tasks. With this integration, the need for third-party tools or manual code execution is eliminated. This […]
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Mid Level Web/App Analytics
App Tracking for Android with Firebase
By combining the app and web data in Google Analytics 4, app analysis has become more easily trackable. Firebase Analytics allows you to easily track your iOS or Android app with GA4. With numerous different tools available for mobile app tracking, being able to see both web and app data within the same property is […]
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Mid Level Web/App Analytics
Consent Mode V2 What is it? – How is it Implemented?
Businesses want to use as much data as possible from analytics and marketing cookies. However, in order to collect and use this data, they need to comply with laws such as KVKK/GDPR. By enabling Cookie Mode, Google helps to use cookies according to the level of consent. In other words, with Cookie Mode, users’ privacy […]
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Mid Level Web/App Analytics
What is SEO?
SEO is the optimization made to rank first in targeted keywords. Thanks to these optimizations, it is aimed at search engine bots and users to understand the site more easily. SEO works are divided into four on-site SEO, off-site SEO, technical SEO, and user experience. When these issues are done in a planned manner without […]
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SEO