Mehmet Akif Çandır
Sr. Data Analyst
Sr. Data Analyst
Perfist Blog
Shared Articles
Regularly monitoring the destination URLs of your Google Ads campaigns is one of the most effective ways to protect your ad budget. Broken or misdirected pages waste paid clicks, lower your Quality Score, and hurt your conversion rates. In this article we’ll walk you step-by-step through building an automation system that exports Google Ads destination […]
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Senior Level Performance Marketing
In this guide, we will explain what a session is in Google Analytics 4 (GA4), why session duration matters, which session metrics are available, and how to configure these settings. What is a Session in GA4? A session represents the group of interactions a user has with your website or mobile app within a given […]
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Beginner Level Web/App Analytics
Understanding how visitors reach your website is crucial for measuring the success of your marketing strategies. Google Analytics 4 (GA4) provides the Channel Grouping feature to analyze traffic sources. With channel grouping, you can categorize visitor traffic into specific segments and make more informed marketing decisions. What is Channel Grouping in GA4? GA4’s channel […]
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Beginner Level Web/App Analytics
With the transition from Universal Analytics to Google Analytics 4, there may be some issues you need to resolve. One of these issues is “unassigned” traffic. Dimensions appearing as “unassigned” / (not set) in reports negatively impact your ability to analyze and optimize. We will discuss the causes of “unassigned” traffic in your GA4 reports […]
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Beginner Level Web/App Analytics
Earlier this year, Google Cloud announced that BigQuery data warehouse supports automatic data transfer from Facebook Ads. In its preview stage, this feature offers an alternative way to enhance analysis and insights by allowing the scheduling of data loading tasks. With this integration, the need for third-party tools or manual code execution is eliminated. This […]
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Mid Level Web/App AnalyticsPerfist Podcast
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