New Trend in Digital Marketing: UGC (User Generated Content)

In the digital marketing world, user-generated content (UGC) is becoming increasingly important. UGC includes videos where users share their own experiences, opinions, and creativity in promoting brands and products. So, why are UGC videos so significant in digital marketing strategies?

1. Trustworthiness and Authenticity

User-generated content creates a more trustworthy perception for consumers compared to promotions directly from brands. People tend to trust the experiences of others more, which is why UGC has the potential to increase brand loyalty. The average internet/social media user is exposed to a vast number of ads each day, often depending on screen time. Instead of traditional banner ads, UGC offers a more reliable source that can influence consumers’ purchasing decisions.

2. High Engagement

UGC videos typically have high engagement rates because they come across as organic and natural. These types of content, shared on social media platforms, have the potential to reach larger audiences through interactions such as likes, shares, and comments. This enhances brand visibility and helps in building a community where users can connect with the brand.

3. Lower Production Costs

If your design team or designer is creating a banner ad for you, it can be relatively inexpensive. However, the production cost of a video campaign can escalate beyond expectations. Brands that use UGC can benefit from impactful content without investing in professional equipment and high production costs, as users create the content themselves.

4. Building Community and Loyalty

UGC acts as a powerful tool for brands to build a strong community and foster loyalty. Users gather around the brand, sharing their experiences and creating a larger community. This boosts brand loyalty and helps brands grow an active following on social media platforms. At Perfist, we also recommend that the brands we collaborate with incorporate UGC videos alongside traditional ad creatives.

How Should It Be Done?

Digital marketing is a constantly evolving field, where trends are always changing. Having a flawless plan today does not guarantee that the same plan will work equally well in the next quarter. It’s crucial to emphasize the importance of diversifying strategies here. Integrating UGC into their strategies will help brands stand out in the competitive market. UGC videos should certainly find a place in our digital marketing strategy. They benefit brands in many ways, including trustworthiness, high engagement rates, cost-effectiveness, SEO advantages, community building, and brand awareness. One of the best forms of advertising is amplifying the voices of satisfied users who love your brand.