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14.10.2025
Automatic Campaign URL Monitoring with Google Ads API
Regularly monitoring the destination URLs of your Google Ads campaigns is one of the most effective ways to protect your ad budget. Broken or misdirected pages waste paid clicks, lower your Quality Score, and hurt your conversion rates. In this article we’ll walk you step-by-step through building an automation system that exports Google Ads destination […]
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11.08.2025
What is Session Timeout in Google Analytics 4, Why is it Important and How to Configure It?
In this guide, we will explain what a session is in Google Analytics 4 (GA4), why session duration matters, which session metrics are available, and how to configure these settings. What is a Session in GA4? A session represents the group of interactions a user has with your website or mobile app within a given […]
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21.07.2025
GEO (Generative Engine Optimization) Compatible Content Production Guide
What is GEO (Generative Engine Optimization)? GEO is a new generation optimization method that ensures content stands out in AI-supported search systems. It aims to produce content that can provide quick and clear answers to user questions. In addition to traditional SEO, a simple and understandable language that appeals to artificial intelligence is used. Why […]
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Regularly monitoring the destination URLs of your Google Ads campaigns is one of the most effective ways to protect your ad budget. Broken or misdirected pages waste paid clicks, lower your Quality Score, and hurt your conversion rates. In this article we’ll walk you step-by-step through building an automation system that exports Google Ads destination […]
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Senior Level Performance MarketingIn this guide, we will explain what a session is in Google Analytics 4 (GA4), why session duration matters, which session metrics are available, and how to configure these settings. What is a Session in GA4? A session represents the group of interactions a user has with your website or mobile app within a given […]
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Beginner Level Web/App AnalyticsWhat is GEO (Generative Engine Optimization)? GEO is a new generation optimization method that ensures content stands out in AI-supported search systems. It aims to produce content that can provide quick and clear answers to user questions. In addition to traditional SEO, a simple and understandable language that appeals to artificial intelligence is used. Why […]
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Mid Level SEO
GEO is an optimization method developed to ensure that content is better understood and recommended by AI-powered search engines. Previously, when writing content, the goal was solely to rank high on Google. Now, however, AI systems read these contents and present summaries to users. This is exactly where GEO steps in. It ensures that content […]
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Mid Level Content Marketing
Understanding how visitors reach your website is crucial for measuring the success of your marketing strategies. Google Analytics 4 (GA4) provides the Channel Grouping feature to analyze traffic sources. With channel grouping, you can categorize visitor traffic into specific segments and make more informed marketing decisions. What is Channel Grouping in GA4? GA4’s channel […]
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Beginner Level Web/App Analytics
What is SEO Analysis? SEO analysis is a detailed examination of a website’s performance in search engines. This analysis provides insights into the site’s current status and highlights areas needing improvement. SEO analysis is essential for defining a roadmap and building a successful strategy. Accurate analysis clarifies which keywords to focus on, how to resolve […]
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Mid Level SEO