What is web application analytics and why is it important?

Web application analytics is the use of methods and tools to measure, track, and analyze the performance, user behaviors, and interactions of a website or application. Web application analytics is important to understand what users are doing on a website, where they are coming from, which pages they spend more time on, and which features they use. This information can be used to improve user experience, increase conversions, and measure the success of the web application.

What data should be tracked for web application analytics?

Web application analytics involves tracking various data points. These include the number of page views, session duration, conversion rates, specific events (such as form submissions or product purchases), user demographics, traffic sources, and device types. These data points are important for evaluating the performance of a web application, understanding user behavior, and optimizing marketing strategies.

What tools are available for web application analytics?

Web application analytics is supported by various tools. Google Analytics is one of the most popular web analytics tools, and it can be used to track and analyze various data points such as page views, session duration, and conversion rates. Additionally, other tools like Mixpanel, Kissmetrics, Hotjar, and Crazy Egg can be utilized to understand user behavior and improve web applications. The choice of tools should be based on specific needs and goals, ensuring the necessary integrations are in place to collect accurate data.

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Perfist∕Services∕Web/App Analytics

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Web/App Analytics

We track users and their behavior with Web/App Analytics platforms. We measure user behaviors and actions; such as number of visitors on your websitte or application, the come back time of the users, the duration, the pages they visit, what activities they perform and etc. By reporting and analyzing this data collection, we help your website and application rise to an advanced level.

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Web/App Analytics

Have Detailed Reports on Your Users' Behaviors

Exploring the behavioral cycles of your customers allows you to address the right audience in the right way. In order to set up a customized marketing strategy; We offer a wide range of services including customized installation documentation, Google Tag Manager integrations, ad-hoc and regular reporting, Server-Side GTM installations, Facebook Conversions API and Consent Mode installation.

Our Values

We Work Towards Goals.

Measurement

We collect behavioral data of the website/application users with analytical tools.

Reporting

We collect behavioral data of the website/application users with analytical tools.

Analysis

We collect behavioral data of the website/application users with analytical tools.

Success Stories

Workindo

It is a platform where you can manage material purchase and sale, team building, job acquisition, and recruitment processes from one place by bringing together construction companies and construction workers. In short, Workindo can be called the meeting point of the construction industry.

Tarım Garaj

Tarım Garaj, headquartered in Konya, is one of Turkey's largest suppliers of Agriculture and Livestock materials. Tarım Garaj, which supplies products not only to Konya but to all of Turkey via e-commerce, continues its successful business life with its wide product range and strong customer relations.

Mühle

Mühle is a well-established company that produces shaving and men's care products, founded in 1945 in Stützengrün, East Germany. All their products are manufactured using traditional handcrafts only from high-quality materials. Mühle is one of the world's largest manufacturers of male care products.

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Frequently asked questions

We Solve the Problems With Our Expert Team

How can web/app analytics help me?

Google Analytics provides critical information for your website. You can take advantage of the e-commerce content management system by placing the Google Analytics tracking code on your website or through the Google Analytics application. In this way, you can make your marketing power more suitable for your target audience with the data you get. You can reach and compare them. But the default integrations only tell you the basics. However, you need expert teams for more efficient use of web/app analytics. As Perfist, we analyze click events, on-page performance metrics, demographic information of users, payment funnels metrics for you, which allow you to better understand your users and their journeys.

What web/app analytics tools do we use?

We use tools such as Google Analytics, Google Tag Manager, Firebase, Adjust, Looker Studio for web/app analysis.

How do we report?

Reporting varies according to the needs of our customers. We create custom reports via Google Looker Studio or Google Analytics 4. By courtesy of this reports, our customers can dynamically view the collected data.

Customer Feedback

Those Who Empower

Duygu Dülger

Workindo Marketing Manager

After associating with Perfist, our conversion cost has decreased by approximately 20%, and the conversion rate increased by around 30%. We had positive results from the new techniques and campaign types we tested.

Büşra Odekov

Brand Owner

The perfist team is consist of experienced and professional people. Actually, we have witnessed the founder’s delicacy about the team’s qualifications in person. We are aware of the advertisements and activities that are set up are really advanced.