Onur Gökhan Dost
Account Manager
Account Manager
Perfist Blog
Shared Articles
In this guide, we will explain what a session is in Google Analytics 4 (GA4), why session duration matters, which session metrics are available, and how to configure these settings. What is a Session in GA4? A session represents the group of interactions a user has with your website or mobile app within a given […]
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Beginner Level Web/App Analytics
What is GEO (Generative Engine Optimization)? GEO is a new generation optimization method that ensures content stands out in AI-supported search systems. It aims to produce content that can provide quick and clear answers to user questions. In addition to traditional SEO, a simple and understandable language that appeals to artificial intelligence is used. Why […]
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Mid Level SEO
GEO is an optimization method developed to ensure that content is better understood and recommended by AI-powered search engines. Previously, when writing content, the goal was solely to rank high on Google. Now, however, AI systems read these contents and present summaries to users. This is exactly where GEO steps in. It ensures that content […]
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Mid Level Content Marketing
Understanding how visitors reach your website is crucial for measuring the success of your marketing strategies. Google Analytics 4 (GA4) provides the Channel Grouping feature to analyze traffic sources. With channel grouping, you can categorize visitor traffic into specific segments and make more informed marketing decisions. What is Channel Grouping in GA4? GA4’s channel […]
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