Onur Gökhan Dost
Account Manager
Account Manager
Perfist Blog
Shared Articles
Regularly monitoring the destination URLs of your Google Ads campaigns is one of the most effective ways to protect your ad budget. Broken or misdirected pages waste paid clicks, lower your Quality Score, and hurt your conversion rates. In this article we’ll walk you step-by-step through building an automation system that exports Google Ads destination […]
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Senior Level Performance Marketing
In this guide, we will explain what a session is in Google Analytics 4 (GA4), why session duration matters, which session metrics are available, and how to configure these settings. What is a Session in GA4? A session represents the group of interactions a user has with your website or mobile app within a given […]
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Beginner Level Web/App Analytics
What is GEO (Generative Engine Optimization)? GEO is a new generation optimization method that ensures content stands out in AI-supported search systems. It aims to produce content that can provide quick and clear answers to user questions. In addition to traditional SEO, a simple and understandable language that appeals to artificial intelligence is used. Why […]
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Mid Level SEO
GEO is an optimization method developed to ensure that content is better understood and recommended by AI-powered search engines. Previously, when writing content, the goal was solely to rank high on Google. Now, however, AI systems read these contents and present summaries to users. This is exactly where GEO steps in. It ensures that content […]
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Mid Level Content MarketingPerfist Podcast
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