Kenan Çakmak
Growth Manager
Growth Manager
Perfist Blog
Shared Articles
In the digital marketing world, user-generated content (UGC) is becoming increasingly important. UGC includes videos where users share their own experiences, opinions, and creativity in promoting brands and products. So, why are UGC videos so significant in digital marketing strategies? 1. Trustworthiness and Authenticity User-generated content creates a more trustworthy perception for consumers compared to […]
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Performance Marketing
With the transition from Universal Analytics to Google Analytics 4, there may be some issues you need to resolve. One of these issues is “unassigned” traffic. Dimensions appearing as “unassigned” / (not set) in reports negatively impact your ability to analyze and optimize. We will discuss the causes of “unassigned” traffic in your GA4 reports […]
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Beginner Level Web/App Analytics
Earlier this year, Google Cloud announced that BigQuery data warehouse supports automatic data transfer from Facebook Ads. In its preview stage, this feature offers an alternative way to enhance analysis and insights by allowing the scheduling of data loading tasks. With this integration, the need for third-party tools or manual code execution is eliminated. This […]
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Mid Level Web/App Analytics
By combining the app and web data in Google Analytics 4, app analysis has become more easily trackable. Firebase Analytics allows you to easily track your iOS or Android app with GA4. With numerous different tools available for mobile app tracking, being able to see both web and app data within the same property is […]
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Mid Level Web/App AnalyticsPerfist Podcast
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