Web/App Analytics Blog

29.05.2024

Fix the “Unassigned” Traffic Issue in Google Analytics 4

With the transition from Universal Analytics to Google Analytics 4, there may be some issues you need to resolve. One of these issues is “unassigned” traffic. Dimensions appearing as “unassigned” / (not set) in reports negatively impact your ability to analyze and optimize. We will discuss the causes of “unassigned” traffic in your GA4 reports […]

17.04.2024

Transferring Facebook Ads Directly to Looker Studio with BigQuery

Earlier this year, Google Cloud announced that BigQuery data warehouse supports automatic data transfer from Facebook Ads. In its preview stage, this feature offers an alternative way to enhance analysis and insights by allowing the scheduling of data loading tasks. With this integration, the need for third-party tools or manual code execution is eliminated. This […]

27.03.2024

App Tracking for Android with Firebase

By combining the app and web data in Google Analytics 4, app analysis has become more easily trackable. Firebase Analytics allows you to easily track your iOS or Android app with GA4. With numerous different tools available for mobile app tracking, being able to see both web and app data within the same property is […]

12.02.2024

Consent Mode V2 What is it? – How is it Implemented?

Businesses want to use as much data as possible from analytics and marketing cookies. However, in order to collect and use this data, they need to comply with laws such as KVKK/GDPR. By enabling Cookie Mode, Google helps to use cookies according to the level of consent. In other words, with Cookie Mode, users’ privacy […]

02.01.2024

Page Load Time Tracking in GA4

The ‘Site Speed,’ ‘Page Timings’ reports, and the ‘Avg. Page Load Time (s)’ metric, which are available in Universal Analytics, are not present in Google Analytics 4. Google adds new reports and metrics with updates every day, but currently, you cannot track the loading time of your pages in GA4. However, by using Google Tag […]

19.07.2023

Tracking Conversions in iFrames with Google Tag Manager

iFrame, first of all, needs to be clarified for this question. iFrame is an HTML tag that allows us to embed and display a different web page within another web page. By using the iFrame element, we can seamlessly integrate another website into our own website or display a specific page from a different website […]

11.04.2023

KVKK Compliance with Consent Mode Setup

The Personal Data Protection Authority (the Authority) recently prepared and shared with the public a draft guide containing recommendations for the protection of personal data under Law No. 6698 on the Protection of Personal Data (the Law) for website operators processing personal data through cookies. The guide was open for feedback from relevant parties for […]

05.10.2022

Excluding Credit Card Payment Providers in Google Analytics Reports

Google Analytics makes sure to inform you whether your users come from search engines, directly, social media, referrals etc. This is important data and therefore, one of the frequently visited reports in Analytics is the Source/Medium report. The referral traffic source in Google Analytics can be explained as follows: It includes web sites that […]

22.08.2022

Data Driven Attribution in Google Analytics(BETA)

You can find out which campaigns and channels improve your business performance. It is essential to have precise data on these contributions to innovate, improve and grow your marketing efforts. Different sources and channels like subscriptions and sales which cause conversions can be determined. Contribution can be caused by more than one channel or source […]

28.03.2022

Introduction To Google Analytics 4

Let’s consider that you have specific marketing goals. First of all, you need to have a target audience and create a marketing strategy by monitoring the changing behavior of this audience over time. Today, there are different analysis and measurement tools to meet these needs of brands. One of the most preferred by users among […]